Kayser began selling and servicing cars back in 1925 on East Washington Avenue in Madison. Paul A. Kayser, a farmer from Fitchburg opened the dealership to sell and service the new Ford Model T. Thanks to the loyalty of so many satisfied customers and the dedicated & effective work of so many Kayser employee's we grew to be the largest Ford dealership in the state.

Kayser has since grown to sell Chrysler, Dodge, Jeep, Ram, Chevrolet, Buick, Isuzu Trucks, Ford and Lincoln brands in seven locations, Sauk Prairie, Pulaski, Oconto Falls, Watertown and Madison.

When Paul Kayser began selling the Ford Model T in downtown Madison, the city was really more akin to a small town. Although I have always thought of Madison as having that small town feel, it has grown tremendously and very successfully since 1925. However, we still strive to provide small town friendliness while maintaining the low, volume pricing model Kayser has been known for.

We look forward to seeing you again soon.


Sean Baxter

Kayser Automotive Group

Kayser Automotive Group features new cars, trucks, SUVs, and vans from some of today's top automotive brands including Ford, Lincoln, Dodge, Chrysler, Jeep, and RAM. We have an excellent selection of vehicles at varying price and trim levels. We also have a large amount of certified preowned and used vehicles for our customers to select from. Our staff have high expectations, and as premier new and pre-owned car dealer in the Madison area we enjoy the challenge of meeting and exceeding those standards each and every time. Our website offers those in the market for their next car the chance to browse our complete used car inventory. If you see a vehicle you like you can schedule a test drive at and investigate financing options right online. If you don't see a particular used vehicle, just give us a call and we will help you locate one. If you'd like a see the vehicle in person, click on get directions for step-by-step driving instructions to our used car dealership showroom. 

 Used Car Financing & Credit for WI

Our finance department understands that everyone's credit situation is unique which is why our team of auto finance car loan experts work with you to offer the best auto financing and car loan solutions in Wisconsin along with competitive rates for all used cars. Our Finance Team is committed to helping our Customers with their Credit Approval needs. Our Dealerships have access to millions of dollars of credit from a variety of Lending Sources, and as a result, we are able to provide you with more options. Good Credit, Bad Credit, No Credit, we can help secure financing on a car you actually want to drive. 


Kayser Automotive Group

2301 W Beltline Hwy
Directions Madison, WI 53713

  • Sales: (608)-271-6000


  • Monday 7:00AM-6:00PM
  • Tuesday 7:00AM-6:00PM
  • Wednesday 7:00AM-6:00PM
  • Thursday 7:00AM-6:00PM
  • Friday 7:00AM-6:00PM
  • Saturday 9:00AM - 5:00PM
  • Sunday Closed